University student building 2D animation video
work training underground pipework damaged 2D animation video
court room 2D animation video
What is the difference in motion design and 2D animation?
Firstly, motion design is the animation of static text, images, and graphics. It can be used to convey complex ideas and messages in an engaging and visually appealing way. Motion design can be used to create logos, explainer videos, and more. On the other hand, 2D animation is a form of animation that uses two-dimensional artwork, often including characters to help tell the story.
How can you use motion design and animation in your marketing?
The benefits of using motion design and 2D animation in marketing are vast. Motion design and animation can be more engaging than live-action videos as they can be used to tell a story and convey complex ideas. They can be used to highlight a product or service using animated character to tell a story or convey ideas and messages using graphics, images and text, all in a very short amount of time. Moreover, motion design and 2D animation offer greater flexibility and creative control in conveying your message.
When should you use motion design or 2D animation over live-action video?
While live-action video can be effective in communicating your story, sometimes it can take more time to go through the process of hiring talent, locating the ideal film set, coordinating shoot times and dates, filming and then editing the final video. With motion design and 2D animation, there is so much flexibility allowing you to have your completed animation within days and in some circumstances, within hours! That of course all comes down to the length and complexity of the animation.
How much does motion design and 2D animation cost?
The cost of motion design and 2D animation can vary greatly depending on the project's length, complexity, and consequently the amount of time that is required to create the animation. A 10-second logo animation may seem like it would be cheaper than a 60-second explainer animation, but in reality it could be more costly if it requires a more detailed approach with complex, refined animations. As a general rule of thumb, simple character animations with less complex movements are recommended for smaller budgets. For example, animated walking characters are more complex then characters that don't walk. It takes a considerable amount of time to animate each limb to create a walk cycle. That is why we recommend simple characters that don't have walk cycles for smaller budgets.
Conclusion
Motion design and 2D animation are powerful tools that can help businesses create engaging and visually appealing content for their target audience. At Illustory, we have extensive experience in creating motion graphics and 2D animations, and we can help you create a video that is perfect for your business needs. You can view some examples of our work on our website.
